How We Rank Lottery Websites

Every lottery site is handled with the same rigorous approach, ensuring our listings remain consistent across all markets. We structure information to make direct comparisons easy while accounting for Kiwi-specific factors like local availability and regulatory requirements. Before any ranking is finalised, our team reviews the results to ensure they reflect accurate, up-to-date information. This method keeps our rankings reliable while staying relevant to the local market.

To manage rankings efficiently across our global network, we use a proprietary internal system called Maximus. This system defines how lottery sites are compared and positioned, applying a consistent structure to every list rather than relying on manual or biased placement.

The data behind these rankings comes directly from our detailed evaluation process. Each lottery site is assessed across key areas such as bonus terms, available lotteries, and payment methods like POLi, Pay by Mobile, and Apple Pay. We also look closely at software providers such as Evolution Gaming, Pragmatic Play, and Playtech, alongside licensing, country access, and user feedback. These elements are reviewed within a structured framework, which you can explore in our lottery site review process.

Maximus processes this information using a fixed set of rules. It evaluates multiple factors simultaneously, ensuring that a site's position reflects a combination of its offering, accessibility, and overall performance. Because the same criteria are applied to every operator, rankings are based on comparable data rather than individual preference. This allows us to manage over 70 local websites in 46 languages while ensuring the content remains relevant for New Zealanders.